In ancient Greek there were three words for "word": logos, ethos and mythos: mythos, the word "one should believe", the modern "narrative". It is always based on things Jung called "archetypal phenomena", "collective unconscious"; it is symbolic: a simple signifiant for a multi-layered signifié. This is, of course, not by chance. The false reality must always be simpler, sharper so that we can believe it: good against evil, beauty against the beast, fair against dark. A narrative is, by nature, a magical incantation: it is also a call to the fairy queen to make things happen. The way we watch tennis is shaped by big companies: the marketing people at IMG, Nike, know their jobs, and when they had the right occasion, they jumped all over it. Perhaps they got the idea from David Foster Wallace and his article, Roger Federer as Religious Experience , a poetic text void of meaning, but probably not. And when Rafael Nadal stepped on the te...
Avec les fans, on sait à quoi s'attendre. Alors qu'avec les experts...